Financial Tools Built by Investors,
For Investors
Dean Financials was created out of a simple belief: everyone deserves access to the same professional-grade financial tools that institutional investors use—without the complexity, cost, or data collection.
Our Story
Dean Financials is a family-owned business founded by Wes and Sarah Dean, combining decades of experience in technology, financial markets, journalism, and business operations. What started as a personal toolset for analyzing market trends and planning financial goals evolved into a mission to democratize access to sophisticated financial analysis.
For years, Wes developed proprietary market research tools to guide his own investment decisions—tracking market breadth, analyzing sector rotation, and monitoring volatility regimes. Meanwhile, Sarah brought her journalism background and business acumen to ensure complex financial concepts could be communicated clearly and accurately to everyday investors.
In 2025, we decided it was time to share these tools with the world. Dean Financials was born from the belief that sophisticated financial analysis shouldn't require expensive subscriptions, and that your personal data shouldn't be the price of admission. Today, we provide free, privacy-focused tools that help individuals make smarter financial decisions—from paying off debt to planning retirement to understanding market dynamics.
Our Mission & Values
Accessibility
Professional-grade financial tools should be available to everyone, not just institutional investors or those who can afford expensive subscriptions.
Privacy First
No account required. No data collection. No tracking pixels. Your financial planning is your business, and we're committed to keeping it that way.
Data-Driven
We believe in the power of objective data over subjective opinions. Our tools analyze real market data updated during market hours to provide actionable insights.
Educational
Financial literacy is the foundation of financial freedom. We not only provide tools but explain how to use them and why they matter.
Transparency
We maintain editorial independence and clearly distinguish between content and advertising. Our editorial content is never influenced by advertisers or affiliate relationships.
Independence
As a family-owned business, we answer to our users—not venture capitalists, advertisers, or Wall Street. Our interests are aligned with yours.
What We Offer
Financial Planning Tools
Interactive calculators for debt payoff strategies, retirement planning, and emergency fund building—all designed to help you make informed decisions about your financial future.
Real-Time Market Analysis
Institutional-grade dashboards tracking market breadth, sector rotation, and volatility regimes. Data updated during market hours to keep you informed.
Educational Content
Expert articles, market analysis, and financial planning guides written by our team of experienced journalists and market analysts. Learn the "why" behind the tools.
Data Transparency
All market data sources are clearly disclosed, and our methodologies are documented. You'll never wonder where our numbers come from or how we calculated them.
Our Commitment to You
Free Forever: Our core tools will always be free. We believe financial planning shouldn't have a paywall.
Privacy Protected: We don't collect, sell, or share your data. Period. No tracking, no exceptions.
Editorial Independence: Our editorial content is never influenced by advertisers or business relationships. We maintain a strict separation between content and advertising.
Continuous Improvement: We're constantly refining our tools based on user feedback and evolving market conditions to serve you better.
Meet Our Team
Learn more about the journalists, analysts, and developers behind Dean Financials.
View Our AuthorsQuestions or Feedback?
We'd love to hear from you. Whether you have questions about our tools, suggestions for improvements, or partnership inquiries, we're here to help.