Our Team

Meet Our Authors

Our content is created by experienced journalists, market analysts, and technology professionals who are passionate about making financial information accessible to everyone.

Sarah Dean - Editor-in-Chief at Dean Financials

Sarah Dean

Co-Founder & Editor-in-Chief

Sarah brings over a decade of journalism experience to Dean Financials, having spent many years as a writer for the Dallas Observer, where she covered business and local trends. As a journalism major and lifelong book enthusiast, she has honed her ability to translate complex financial concepts into clear, accessible content that empowers readers to make informed decisions.

Beyond journalism, Sarah successfully ran a small business for many years, giving her firsthand experience with the financial challenges that entrepreneurs and individuals face daily. This unique combination of journalism training, business operations expertise, and financial literacy makes her ideally suited to lead Dean Financials' editorial direction.

At Dean Financials, Sarah researches and writes on financial and business news, ensuring every piece of content meets the highest standards of accuracy, clarity, and relevance. Her role encompasses not only creating original content but also establishing editorial guidelines and maintaining the integrity of all published materials.

Areas of Expertise

Financial Journalism Business Writing Editorial Standards Content Strategy Small Business Finance Economic Analysis

Background

  • Former writer for Dallas Observer
  • Journalism major with focus on investigative reporting
  • Small business owner with hands-on financial management experience
  • Specialist in translating complex topics for general audiences
Wes Dean - Chief Technology Officer at Dean Financials

Wes Dean

Co-Founder & Chief Technology Officer

Wes brings over 25 years of IT industry experience to Dean Financials, combined with a lifelong passion for financial markets that began when he started trading stocks in high school. This unique blend of technical expertise and market knowledge enables him to build sophisticated analytical tools that bridge the gap between institutional-grade analysis and retail accessibility.

As the technical architect behind Dean Financials, Wes develops all the market research tools and data infrastructure that power the platform. Every dashboard, calculator, and analytical feature started in his personal "toolchest"—proprietary systems he built to inform his own investment decisions. Recognizing their value, he decided to make these tools available to the public, free of charge.

Beyond development, Wes contributes to the site's financial research and article writing, particularly when digging into market data for his own investment analysis. His hands-on experience as an active investor gives him unique insight into what tools and information are truly useful versus what's just noise. He also serves as a technical reviewer and editor for all financial articles, ensuring accuracy in data interpretation and methodology.

Areas of Expertise

Market Analysis Technical Trading Software Development Data Engineering Quantitative Research System Architecture API Development

Background

  • 25+ years in IT and software development
  • Active stock market investor since high school
  • Creator of proprietary market breadth and volatility analysis systems
  • Specialist in real-time data processing and visualization
  • Technical editor for financial research articles

Our Editorial Standards

Every piece of content published on Dean Financials adheres to strict editorial guidelines ensuring accuracy, transparency, and independence.

Read Our Editorial Policy

Interested in Contributing?

While Dean Financials is currently authored exclusively by our founding team, we occasionally consider guest contributions from qualified financial professionals, market analysts, and educators who share our commitment to accuracy and accessibility.

If you have expertise in financial markets, personal finance, or data analysis and would like to contribute, please reach out with your background and article ideas.

Contact Us About Contributing